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Immediately after World War II, Dave Frisch visited one of Bob Wian's Big Boy restaurants in California. Although he was unable to meet Wian, Frisch was impressed with the double-deck Big Boy hamburger and recognized the efficiency of two thinner beef patties cooking faster than a single thicker patty. Unknown to Dave Frisch, Bob Wian was disturbed by drive-in operators outside California using the Big Boy name and hamburger without permission. To maintain national trademark protection, Wian needed his Big Boy restaurants to operate in other regions of the U.S. When the two men later met, Wian offered Frisch a sweetheart deal of $1 per year for a four-state territory. The territory included the Cincinnati tri-state region of Ohio, Kentucky and Indiana and added Florida to increase Big Boy's national span. Frisch accepted and became the first Big Boy franchisee.
